Giving
By EHA & CO. · July 6, 2026 · 3 min read
There is a version of charity that brands love: a percentage mentioned once, in the smallest possible print, timed to a campaign. We decided against that from the start, and against something quieter too. We did not want your sadaqah tangled up in our margins, where you can never quite tell whose good deed it is.
So we kept it clean. We don't collect sadaqah at all. If you want to give, we link you to vetted campaigns on LaunchGood and you give directly to the charity. We never hold the money, never take a cut, and it never touches the price of your piece.
The idea behind it is sadaqah jariyah, ongoing charity, the kind that keeps giving long after the moment has passed. We are honest about the limits here. A crewneck does not dig a well. But small, sincere gifts from many people can fund something real. The reflections and meaning we write are shared freely too, in the hope that they are of benefit.
Because the gift goes straight from you to the campaign, the receipt comes from them and the choice of cause is yours. The word on your chest means more when the intention behind it was yours.
Wear this word
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