Giving
By EHA & CO. · July 6, 2026 · 3 min read
There is a version of charity that brands love: a percentage mentioned once, in the smallest possible print, timed to a campaign. We decided against that from the start, and against something quieter too. We did not want your sadaqah tangled up in our margins, where you can never quite tell whose good deed it is.
So we kept it clean. You can add a sadaqah of any amount, and every cent of it is passed on to vetted causes. We never take a cut, and it never touches the price of your piece. Your gift stays yours; we are only the hands that carry it the rest of the way.
The idea behind it is sadaqah jariyah, ongoing charity, the kind that keeps giving long after the moment has passed. We are honest about the limits here. A crewneck does not dig a well. But a community adding small, sincere gifts can fund something real, and the reminders and meaning we share are their own ongoing sadaqah, free to everyone who reads them.
The giving flows through vetted campaigns on trusted platforms, directed where the need is greatest and reported back openly, so the reward is shared by everyone who chose to give, not claimed by us. The word on your chest means more when the intention behind the order was yours.
Wear this word
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