On giving
By EHA & CO. · July 11, 2026 · 2 min read
Most brands treat charity as marketing: a percentage mentioned once, in small print, when it is convenient. We wanted the opposite, and we wanted it kept clean. Your sadaqah should be yours, not folded into our margins where you can never tell whose good deed it is.
So we don't collect it. If you want to give, we point you to vetted campaigns on LaunchGood and you give directly. We never hold the money and never take a cut. The hope is sadaqah jariyah, ongoing charity, the kind that keeps giving after the moment has passed. A well that still pours, knowledge still taught, a good that outlives the one who gave it. We will not pretend a crewneck digs a well. But many small, sincere gifts can fund something real.
The reflections and the meaning printed on each piece are shared freely too, in the hope that they are of benefit to whoever reads them. That felt like the only honest way to build a brand around the deen.
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